Understand Your Postcard Return on Investment UpfrontĪs discussed above, real estate postcard marketing isn’t about mailing as many postcards to as many homes as possible and hoping that on the first mailing you’re going to get a listing. If you have a lot of existing brand recognition, you may see much faster returns (it’s not uncommon for well-established agents to get a listing on their first mailing) but this should not be expected and isn’t the point of real estate marketing. Do not expect immediate returns plan on mailing real estate postcards for 9 months before seeing the returns.If possible, keep the pieces almost identical Maintain consistency in what you mail: consistency in branding and messaging.For the first 8 weeks it’s advised to mail more frequently, but not more than once per week.You need to mail postcards to this area a minimum of once per month.You shouldn’t select an area that is already being heavily farmed by another agent.You should select an area to launch or expand your real estate farm that has at least a 6% turnover rate.Here’s what we know from dozens of years of real estate agents using direct mail marketing and what Gary Keller emphasizes in his book (makes sense since it is the proven method): *Legacy Treasury Direct is being phased out.Is the model for obtaining listings by utilizing postcards / direct mail so simple that it feels like cheating? Is the simplicity holding you back?
With either system, we transfer your withholdings to the Internal Revenue Service and report the withheld amount on your Form 1099-INT. With Legacy Treasury Direct, call us or write us (see contact information above), give your account number, and state the percentage of your earnings that you want to withhold.